Starting a photography business can feel overwhelming, especially when you’re trying to stand out in a crowded market. Many people begin as “outdoor family photographers”—and chances are, there are dozens of them in your area already! Why? Because it requires little effort and no real investment beyond owning a camera.

While this may sound appealing, competition in family photography is fierce, often turning into a race to the bottom where photographers undercut each other on price. On top of that, family photographers are busiest during the fall, meaning their income potential is seasonal rather than steady.

Cake smashes, on the other hand, are a game changer. Children turn one year-round, so you’ll have clients whether it’s a snowy January or a scorching August. Plus, you’re working with one primary subject—the birthday child—which makes shoots easier and editing quicker.
Another bonus? Parents naturally see their child as the cutest star in any photo, making cake smash sessions an easy sell. The best part? Cake smash sessions are fun, fast, and allow you to build a thriving business that’s both creative and profitable—all while avoiding the crowded family photography market.